wanna know a secret?

YOU DON'T NEED A NICHE TO BE SUCCESSFUL IN BUSINESS

yeah, i said it

back in 2017, i was in a business mastermind with the creator of the "niche" concept for online coaches

it worked for her. she made millions in her field, and then off selling this idea to people

i applaud her for it, truly. i'm glad it worked for her

but it didn't work for me

and it doesn't work for a lot of people

it drove me insane trying to figure out one sentence to describe who i am and what i do

and this held me back from taking the inspired action that was on my heart, which only hindered my growth AND my business

here's the truth... YOU are your niche!

the people you're here to help don't care what your niche is

they care about your story, and what you have to teach, and the value you have to offer them

by sharing who you are, you will attract the people to you that are meant to find you and work with you

i've seen this in so many other successful entrepreneurs, and in my own experience in business as well

oprah winfrey didn't have a niche. steve jobs didn't have a niche. some of the most successful people in business, didn't worry about having a "niche" or a "target audience" or any of this bullshit people are telling you you need to be successful

YOU DON'T NEED ANY OF THAT TO SHARE YOUR GIFTS WITH THE WORLD

let's stop overcomplicating business already. we work hard enough

it is as simple as: show up, from your heart, with authenticity, and the people will come

for me, this has been on Clubhouse. (if you wanna learn how to build your business on Clubhouse from me shoot me a DM with the word ‘Clubhouse’) that's the one place i'm focused on building my audience and sharing my heart with the world right now. cause that's what has worked for me, and it's somewhere i LOVE to show up on and serve.